My friend was over from Istanbul at the weekend. She heads the design team for the largest jeans company in Turkey and was in town to snoop around at what London has to offer in terms of fashion trends. When I see her its the only time I get to talk about fashion, not a subject I am particularly hot on. This years’ unlikely trend is ‘Normcore’. Apparently its all about blending in and looking rather boring. Some fashion statement and an indication our clothes designers have completely run out of ideas! Either that or they have taken hipster irony to a new level. Reading up about normcore lead me onto an article in the Guardian where the comments rang with complete derision with someone declaring ‘at last – after 73 years – I’m fashionable’.
In Warwick Gardens there are plenty of normcore bugs. The mirid bugs, in particular, prefer to ‘blend in’. They don’t flaunt themselves in flamboyant jackets à la Vivienne Westwood like ladybirds, or mooch around in smart Paul Smith-style suits like shield bugs, or even whizz around in fancy Zandra Rhodes ‘look-at-me’ stripy dresses like they do in the hoverfly world. Mirid bugs are more of an M&S style of bug. But at least, for a season, they can pride themselves with being on-trend.
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